Itello rebrands as Lumera to support European expansion



Stockholm, April 21, 2021 – Itello, a leading provider of Policy Administration Systems and digital solutions for the life and pensions insurance industry, has announced a major rebrand to support the company’s expansion into new European markets.

This extensive rebranding initiative will establish Lumera as the new corporate and product brand, together with a new logo and a new website, redesigned and with updated content.
The Lumera brand is promptly implemented across all markets. In Norway, the former Itello subsidiary Eikos is now Lumera AS.

“Introducing Lumera is a strategic initiative, as we are scaling our business and extending our presence to address an agile, globalized and increasingly complex market. The Lumera brand will serve us well by supporting our vision to be the leading SaaS platform for the European life and pensions industry, and empowering our sales and marketing teams to reach for the next level,” says Mats Lillienberg, CEO, Lumera.

The Lumera brand conveys the company’s promise to new markets, while confirming Itello’s qualities and commitments to customers in the Nordic region. The expansion strategy for Europe called for a new name, as Itello had faced brand rights issues in targeted markets.

Lumera leverages a combination of lifelong partnership, cloud-native technology and deep domain expertise to define a unique de-risked transformation model for life and pensions. Called the Prudent Revolution, this model leverages Lumera’s modern, standardized digital foundation, verified by a faultless track record from complex, high-volume deployments, to offer the safest path through digital transformation across the life and pensions value chain.

“The Lumera brand name reflects our capacity as a guiding light for customers through complex transformation. It is formed from lumen, the Latin for light, and era, a long and distinct period of history. Our new brand name is memorable, sounds nice and is easy to say in any language, making it a critical enabler for our international growth,” says Christine Blinke, CMO, Lumera.

Recognized by Gartner Inc. for three consecutive years, Lumera is the only Nordic vendor qualified for Gartner’s European Magic Quadrant report on Policy Administration Systems.

For more information, please contact:
Mats Lillienberg, CEO, Lumera: +46 70 848 81 87,
Christine Blinke, CMO, Lumera: +46 73 668 60 08,

About Lumera

Lumera is an insurtech company dedicated to the digital transformation of the European life and pensions industry. The Prudent Revolution is our mission – bridging technology and partnership to navigate the fastest, safest path through complex change for L&P providers. With a faultless track record from extensive migration projects, Lumera combines our cloud-native policy administration platform with deep domain expertise.

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