Customer data provides an opportunity to gather valuable insights into behaviours and expectations. But to realize the full potential of that data, one must first learn how to interpret it.
Data summarization can be applied to any sort of data, however, within the context of Life and Pensions, it is hugely beneficial for customer segmentation.
Here at Lumera, we have been experimenting with visualizations of geographic propensity-based market analyses to segment and understand customer data.
Read our article and learn more on how to expose meaningful customer segments.