Strategic communications for pension reform
Designing the communications strategy for the Civil Service Pension Scheme McCloud remedy programme.
Strategic communications for pension reform
Following a successful legal challenge to the transitional protections used in the 2015 public service pension reforms, the government was required to establish programmes across public service pension schemes to address the discrimination identified by the courts.
The Cabinet Office needed a communications strategy to support the Civil Service Pension Scheme remedy programme, engaging 1.4 million members, trade unions and more than 350 employers while navigating a complex and highly scrutinised policy environment.
Developing consistent communications
Lumera led the development of the programme’s communications and engagement strategy, establishing the principles, structure and tools needed to support consistent communications across the programme.
Our work included:
- Analysing the scheme’s diverse stakeholder landscape, including members, unions and employers.
- Conducting stakeholder engagement to understand communication needs and concerns.
- Applying behavioural insights to guide how complex pension information should be communicated.
- Developing communications roadmaps and delivery plans for the programme lifecycle.
- Creating tailored engagement strategies for members, employers and trade unions.
“A strong work ethic, produces outputs to a very high standard and drives progress, always attaining deadlines.”
Programme Manager and Head of Pensions Change Portfolio, Cabinet Office
The strategy provided a clear framework for programme communications, helping delivery teams coordinate communications across a complex and sensitive policy programme.
Lumera quickly became a trusted communications partner to the Cabinet Office team, supporting senior stakeholders and representing the programme in key engagement forums. The strategy and supporting materials continue to provide the foundation for communications across the programme today.
- Communications strategy for a programme affecting 1.4 million Civil Service Pension Scheme members.
- Engagement approach spanning 350 employers and Civil Service trade unions.
- Behavioural insight embedded into programme communications.
- Strategy still used as the foundation for ongoing communications delivery.
The results
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